Together with the rise of international trade, Vietnamese rice paper has gained popularity among consumers worldwide. The industry has shifted from a small-scale, domestic market to a larger-scale export industry. The growth of the Vietnamese rice paper industry has been attributed to several factors. This industry has benefited from the country's abundant supply of high-quality rice. Furthermore, the advancements in technology and infrastructure have simplified the process of manufacturing and distributing rice paper products. The government's support policies for the industry have also contributed to promoting and expanding the market for Vietnamese rice paper.

With a market share of over 50%, Vietnam is one of the world's major producers and exporters of rice paper. Most of these exports go to other Asian countries, such as China, Taiwan, and South Korea. However, Vietnamese rice paper has recently gained popularity in many Western countries, particularly in Europe and North America, where it is used in various dishes, such as spring rolls and sushi rolls.

One of the significant challenges facing the Vietnamese rice paper export industry is competition from other countries like China and Thailand. However, Vietnamese rice paper still maintains its position in the global market with high quality. The rice paper products are able to retain their delicious aroma, thinness, and flexibility, and are easy to roll. Rice paper is produced and dried in a closed line according to ISO 22000: 2018 standard, controlled by the HACCP process and granted FDA certification. The manufacturers also focus on producing different types of rice paper to cater to the varying needs of consumers. By staying innovative and adaptable, it is highly expected that the rice paper industry in Vietnam will continue to thrive in the global market.